If there’s one sneaker brand we can’t get enough of right now, it’s Back 70. Known for its vintage-inspired look, standout materials, and ultra-cool colorways, Back 70 has quickly become a go-to favorite for sneaker lovers who want style and comfort. Whether you’re dressing them up with a blazer or going full casual with denim shorts, Back 70 sneakers are that perfect final touch you didn’t know your wardrobe was missing.
So why are Back 70 sneakers flying off the shelves? Let’s break down exactly what makes these shoes a must-have—and why we’re proudly carrying them in our collection.
A Modern Take on Retro Cool
Back 70 sneakers are a nod to the past while staying rooted in the present. The brand pulls heavy inspiration from the 1970s and 80s, offering that classic gum sole, bold side striping, and sporty silhouette. But don’t let the retro vibes fool you—Back 70 knows exactly how to make a timeless design feel fresh. From tonal laces to buttery suede and high-end detailing, every pair of Back 70 sneakers brings elevated taste to everyday wear.
The Colorways We Can’t Stop Talking About
One of the reasons we love stocking Back 70 is the color palette. They offer everything from playful pastels to earthy neutrals and even bold statement shades. Some of our current customer favorites? The “Ghost in Green Milk,” “Blue Milk,” and of course, the ultra-versatile “Cloud Beige.”
Each of these colorways brings something different to the table, but they all have the signature Back 70 charm. Whether you’re building an outfit around your sneakers or letting them finish the look, Back 70 makes it easy to make a statement.
The Fit: Streetwear Meets Function
Let’s talk comfort. Back 70 sneakers aren’t just cute—they’re wearable all day long. They strike a rare balance between structure and softness, making them ideal for travel days, long shifts on your feet, or simply running errands in style. The materials (like eco-leather, suede, and soft lining) feel luxe, and the fit is true to size with just the right amount of support.
We especially love how Back 70 shoes work across all kinds of style personalities. Whether your vibe is laid-back and sporty or polished and minimalist, there’s a Back 70 sneaker that fits the mood.
How We’re Styling Them
Want to know how we wear our Back 70 sneakers? Here are a few go-to looks from our team:
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With a denim mini + graphic tee: It’s giving vintage varsity, especially paired with the blue milk colorway.
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With a satin midi skirt + oversized blazer: A high-low mix that’s effortlessly cool.
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With linen shorts + a racerback tank: Perfect for summer days when you still want to feel put together.
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With denim overalls or jumpsuits: A fun throwback combo that always photographs well.
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With your favorite workout set and oversized jacket: Athleisure, elevated.
However you wear them, Back 70 sneakers add a confident, stylish edge.
Why We Love Carrying Back 70
At J.Cole Shoes, we’re super intentional about the brands we stock. We look for companies that are doing something special—bringing great quality, thoughtful design, and genuine style to the table. Back 70 checks all those boxes. They’re unique without being too trendy, eye-catching without being loud, and most importantly, made to last.
We’ve also noticed that once a customer tries their first pair of Back 70 sneakers, they come back for a second—and then a third. That kind of loyalty says a lot about the product.
Final Thoughts: Your Next Favorite Sneaker
If you haven’t tried Back 70 yet, now’s the time. These sneakers are quickly becoming a staple for everyone from college students to young professionals, moms on the go, and fashion lovers alike. They’re easy to style, ultra-comfy, and full of personality.
You can shop our full selection of Back 70 sneakers right here or swing by our Tulsa or Stillwater location to try them on for yourself. We promise, once you step into a pair, there’s no going back.
